‘Project Runway’s’ Heidi Klum Gets Colorful in Breast Cancer Awareness Month PSA (Video)

Lifetime and the Breast Cancer Research Foundation teams up for new video campaign

On the 20th anniversary of the Breast Cancer Awareness Month, Lifetime’s “Stop Breast Cancer for Life” campaign is releasing a new public service announcement starring Heidi Klum. The cable channel is partnering with the Breast Cancer Research Foundation for this special campaign.

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“If one in eight women will be diagnosed with breast cancer, then it affects all of us,” Klum says in the new video.

The PSA will air across all of the A&E Network’s channels. Lifetime is also launching a social media campaign where the hashtag #BeTheEnd will call for the end of breast cancer.

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Klum is the star of Lifetime’s reality show “Project Runway” where she has served as the series’ host since the first season debuted in 2004.