Ratings: Miss Universe Pageant Wins Night But Continues Downward Slide

Beauty contest dips in both key demo and total viewers from last year

Last Updated: January 30, 2017 @ 12:13 PM

The 2017 Miss Universe pageant was the top-rated show of the night on Sunday, but was still down in both the key demo and total viewers compared to last year.

Airing on Fox from 7 p.m.-10 p.m. on Fox, the pageant averaged a 1.4 rating in the key adults 18-49 demographic and 5.2 million viewers. Last year, the pageant drew a 1.7 rating and 6.2 million viewers, meaning this year’s pageant was down nearly 18 percent in the key demo and 16 percent in total viewers.

That is comparable to the drop off in both key measures seen between the 2016 pageant and 2015. The 2016 pageant was down despite Steve Harvey infamously announcing the wrong winner.

Fox finished first for the night in the key demo with a 1.4 rating but second in total viewers with 5.2 million, airing only the Miss Universe pageant.

CBS tied for second in the demo with a 1.0 rating but finished first in total viewers with 9.2 million. “60 Minutes” got a 1.2 rating and 11.4 million viewers at 7. “NCIS: Los Angeles” drew a 1.3 rating and 11.2 million viewers at 8. “Madam Secretary” got a 0.9 rating and 8.6 million viewers at 9. “Elementary” closed at 10 with a 0.7 rating and 5.4 million viewers.

ABC tied for second in the demo with a 1.0 rating but finished third in total viewers with 4.4 million. A repeat of “America’s Funniest Home Videos” aired at 7. “To Tell the Truth” followed at 8 with a 1.0 rating and 4.7 million viewers. A second episode at 9 drew the same rating but 4.1 million viewers. The season finale of “Conviction” at 10 drew a 0.5 rating and 2.5 million viewers.

NBC finished fourth overall with a 0.6 rating and 2.6 million viewers. After repeat of “Celebrity Apprentice,” “Dateline NBC” averaged a 0.8 rating and 3.8 million viewers from 9-11.

Telemundo tied for fifth in the demo with a 0.5 rating but finished fifth in total viewers with 1.51 million.

Univision tied for fifth in the demo with a 0.5 rating but sixth in total viewers with 1.46 million.


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