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Universal Music Publishing Group Hires Rebekah Alperin as SVP Marketing, Communications

Alperin makes lateral move — in title, at least — from Kobalt Music Group

Universal Music Publishing Group continued beefing up its executive team, hiring Senior Vice President, Marketing and Communications, Rebekah Alperin from Kobalt Music Group on Monday.

In the role, Alperin will be responsible for managing the company’s worldwide corporate marketing, internal and external communications, social media and digital marketing initiatives. She’ll report to Evan Lamberg, president of UMPG North America, and Will Tanous, executive vice president and head of global communications of Universal Music Group, and will be based at the company’s headquarters in Santa Monica, Calif.

Last week, Jody Gerson was named chairman and chief executive officer of the group.

Also read: Jody Gerson Named Chairman and CEO of Universal Music Publishing Group

“It’s a pleasure to welcome Rebekah to the Universal Music Publishing family,” Lamberg said. “Her global marketing skills coupled with her being one of the best PR experts in the music publishing business is a real win for us.”

“Rebekah’s depth of experience and the strength of her reputation make her a great addition to our communications team,” added Tanous.  “She will bring energy, creativity and focus to building UMPG’s reputation as an innovative home for the world’s greatest artists and songwriters.”

See photos: Miley Cyrus Spoofs Nicki Minaj’s Backside-Baring ‘Anaconda’ Pose

Alperin comes from Kobalt Music Group where she worked for nearly 10 years, most recently as senior vice president of communications and marketing. During her tenure with Kobalt, Alperin was recognized by Billboard (Jan. 2012) as one of 10 “Senior Executives on Publishing’s Cutting Edge.”

“I’m thrilled to be working for UMPG as the global company continues to be a major force in fostering talent, driving transparency, protecting copyright, and is fast forwarding new tech innovation,” Alperin said. “I’m so grateful to Evan and Will for this opportunity to work alongside some of the most creative and progressive executives in the business on behalf of so many of the most important artists, writers and music catalogues in the world.”