As promised, Reese Witherspoon has launched her online lifestyle and retail portal Draper James.

The site went live on Tuesday, and touts the sort of syrupy southern charm the actress is known for — in both her films and the occasional real life incident.

“Draper James is all about the grace and charm I was raised with in Nashville, Tennessee. In the south you can never be too kind, too gracious or too well dressed,” Witherspoon said in a welcome video to users.

Also Read: Reese Witherspoon Challenges Oscars Red Carpet to #AskHerMore: 'We're More Than Just a Dress' (Video)

Named for her grandparents, Draper James will offer “a perfect dress so that you feel pretty always, stationary for every occasion… and all that you need to make your space feel like home sweet home,” according to the producer and star.

Items for sale at Draper James include four hand-embroidered cocktail napkins (with messages like “Pleased As Punch”) for $85, costume jewelry like an intertwined pearl necklace for $200 and a canvas bag that reads “Totes Y’all!” for $155.

Witherspoon joins recent self-ordained lifestyle pro Blake Lively in launching such a site, all conceivably in the vein of Gwyneth Paltrow’s five year old company GOOP — which offers content about wellness, fashion, food, fitness and often insights into the Oscar winner’s own life.

Witherspoon is currently on a promotional spree for buddy comedy “Hot Pursuit” with Sofia Vergara. Witherspoon and partner Bruna Papandrea‘s Pacific Standard Productions will also produce an adaptation of the upcoming novel “Luckiest Girl Alive,” with Lionsgate set to distribute.

CinemaCon 2015: TheWrap Reports From Las Vegas (Photos)

‘Jurassic World’ Roars, ‘Minions’ Scores, ‘Everest’ Soars From Universal at CinemaCon
Actor Vin Diesel speaks onstage at Universal Pictures Invites You to an Exclusive Product Presentation Highlighting its Summer of 2015 and Beyond at The Colosseum at Caesars Palace during CinemaCon on April 23, 2015 in Las Vegas, Nevada
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Vin Diesel at Universal Pictures event
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Comedian Amy Schumer and Seth MacFarlane at Universal Pictures event
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(L-R) Actors Chris Pratt, Elizabeth Banks and director Guillermo del Toro at Universal Pictures event
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Actor Dr. Dre, director F. Gary Gray and actor Ice Cube at Universal Pictures event
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Actress Elizabeth Banks at Universal Pictures event
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Actor Chris Pratt and Universal Pictures Chairman Donna Langley at Universal Pictures event
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Actress Julianne Moore and filmmaker Jay Roach speak onstage during CinemaCon's final day luncheon and special presentation at Caesars Palace
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Actress Julianne Moore and director Jay Roach speak onstage during CinemaCon's final day luncheon and special presentation at Caesars Palace
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AMC Theaters President of Programming Robert Lenihan, Co-Chairman of Sony Pictures Classics Tom Bernard and actress Julianne Moore speak onstage at CinemaCon's final day luncheon and special presentation at Caesars Palace
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Leonardo DiCaprio’s ‘The Revenant,’ Matt Damon’s ‘The Martian’ Stun Crowd at CinemaCon
Actors Kate Mara, Jamie Bell and Michael B. Jordan speak onstage during 20th Century Fox Invites You to a Special Presentation Highlighting Its Future Release Schedule at The Colosseum at Caesars Palace
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Actors Jason Statham, Rose Byrne and Jude Law appear onstage during 20th Century Fox Invites You to a Special Presentation Highlighting Its Future Release Schedule at The Colosseum at Caesars Palace
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Actors Jude Law, Jason Statham, Rose Byrne, rapper Curtis '50 Cent' Jackson III and Director Paul Feig attend 20th Century Fox Invites You to a Special Presentation Highlighting Its Future Release Schedule at The Colosseum at Caesars Palace
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New Sony Movie Chief Tom Rothman Calls Studio ‘Unbroken, Unbowed’ After Hack
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Sony Pictures Entertainment Chairman Tom Rothman, director Robert Zemeckis and director Chris Columbus attend Sony Pictures Entertainment Invites You to an Exclusive Product Presentation Highlighting its 2015 Films at The Colosseum at Caesars Palace
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Sony Pictures Entertainment Chairman Tom Rothman speaks onstage at Sony Pictures Entertainment Invites You to an Exclusive Product Presentation Highlighting its 2015 Films at The Colosseum at Caesars Palace
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Sony signage displayed at Sony Pictures Entertainment Invites You to an Exclusive Product Presentation Highlighting its 2015 Films at The Colosseum at Caesars Palace
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'American Sniper's' Clint Eastwood to Steven Spielberg: 'I'm Taking Your Leftovers Again'
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Disney Debuts Pixar’s ‘Inside Out,’ Action-Packed ‘Tomorrowland’ Trailer at CinemaCon
Disney
Writer/director Pete Docter, Walt Disney Studios EVP of Theatrical Distribution Dave Hollis and producer Jonas Rivera attend The Walt Disney Studios invites you to a Special Screening of 'Inside Out'" at The Colosseum at Caesars Palace
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Docter and Rivera speak during The Walt Disney Studios event
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Hollis speaks onstage during The Walt Disney Studios event
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CinemaCon 2015: TheWrap’s Live Blog
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Channing Tatum, Chris Hemsworth, Zac Efron Lead Warner Bros’ Battle of the Abs This Summer
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Actors Tom Hardy, Nicholas Hoult and Charlize Theron speak onstage during the "Warner Bros. Pictures Invites You to The Big Picture, an Exclusive Presentation Highlighting the Summer of 2015 and Beyond" at The Colosseum at Caesars Palace
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Director Ryan Coogler and actor Michael B. Jordan attend Warner Bros. Pictures event
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Actresses Sofia Vergara and Reese Witherspoon speak onstage at Warner Bros. Pictures event
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Actors Armie Hammer and Henry Cavill attend Warner Bros. Pictures event
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MPAA’s Chris Dodd, NATO’s John Fithian Say Sony Feud Is Over
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Tom Cruise Takes CinemaCon Behind the Scenes of His Death-Defying Plane Stunt in ‘Mission: Impossible’
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Tom Cruise, Rebecca Ferguson and Simon Pegg attend Paramount Pictures presentation
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Tom Cruise and Arnold Schwarzenegger attend Paramount Pictures presentation
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Arnold Schwarzenegger attends Paramount Pictures presentation
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5 Burning CinemaCon Questions: From Melissa McCarthy’s ‘Spy’ to Pixar’s ‘Inside Out’

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Tom Hardy, Charlize Theron, Tom Cruise, Sofia Vergara, Reese Witherspoon and Arnold Schwarzenegger show up in Vegas for Disney, Paramount, Warner Bros. events

‘Jurassic World’ Roars, ‘Minions’ Scores, ‘Everest’ Soars From Universal at CinemaCon

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