Relativity Media has signed a multi-year distribution deal with Twentieth Century Fox Home Entertainment that will cover the marketing and distribution of Relativity’s films on DVD and Blu-ray.
The deal means Relativity films such as "Limitless," "Immortals" and the untitled White White film will be placed in retail stores.
Fox will place Relativity movies in the important big box stores Target, Best Buy and Wal Mart. Fox's strong relationships with those stores will benefit Relativity.
Additionally, Fox's distribution and production facilities are in the same location, so the company can quickly respond to demand. Other companies manufacture DVDs and Blu Rays in one facility, ship them to a distribution center and then send them to retailers.
“Fox is widely regarded as an industry leader in home entertainment,” said Relativity’s President, Michael Joe in a written statement. "We are thrilled that Fox will be marketing and distributing our product alongside its own impressive line-up."