OTX has tapped Betsy Rella as senior vice president client development, the consumer research and consulting firm announced Friday. The veteran analyst will oversee all east coast client relationships, including clients of OTX TV Dailies, a syndicated study of that tracks respondents between the ages 13 and 64.
Rella most recently oversaw advertising sales and digital media research efforts for Lifetime and the Lifetime Movie Network, as vice president research. Prior to that she worked in research and planning at Viacom/MTV and at ABC.
“Betsy is a seasoned television industry research executive with deep experience in designing, and extracting value from programming, marketing, ad sales, affiliate distribution, Online and VOD research initiatives,” said Bruce Friend, president, OTX client development. “Her recent focus on multi-platform programming and distribution will strengthen our current team’s efforts to understand and unlock the potential of these evolving media platforms.”
Rella will report to Eric Villain, OTX executive vice president of client development, and she will be based in OTX’s New York offices.