Research company C4 has appointed Ben Spergel as executive vice-president of consumer insights, the company’s chief executive Vincent Bruzzese said Monday.
Spergel will oversee all of the company’s online and offline research including screenings and ad testing. In addition he will engage with clients across the media and entertainment industry to develop innovative research solutions, and will be a key player in the launch of the company’s new tracking products.
“Ben’s wealth of knowledge and expertise will be crucial to C4 as it launches new and innovative productions, taking the research industry into the next phase of analysis,” said Bruzzese.
Spergel said that he has known Bruzzese and many members of his team for nearly a decade.
“When I heard about C4, I Immediately knew I wanted to be a part of it and I’m thrilled to be part of this innovative new company,” said Spergel.
Before joining C4, Spergel worked at research company Interpret where he managed a variety of quantitative and qualitative projects for media companies and ad agencies. Prior to Interpret, he spent seven years at Ipsos (formerly OTX) where he oversaw all business development, client service and strategic planning for TV Dailies, the company’s most profitable syndicated product.