“Riverdale” fans are hooked on “Jingle Jangle” — a new drug gaining steam among youth on The CW show. Now, grocery chain Trader Joe’s, which sells its own Jingle Jangle holiday treat, insists it is not feeding addicts’ habits.
People are being murdered left and right by a man in a black hood on “Riverdale,” but the secondary problem in town is that pesky Jingle Jangle, sold in Pixie Stix form.
And, yes, Trader Joe’s is, sort of, selling the substance in real life.
Fans of the show have noticed the chain carries a holiday-themed trail mix called Jingle Jangle that includes chocolate-covered pretzels, caramel corn, peanut-butter cups and cookies.
Though the “seasonal treat that will sweep you off your feet,” according to TJ’s marketing lingo, it is clearly not the same thing as the drug on Riverdale. But viewers took the label on the tin and ran with it on social media anyway.
“It’s just a fun name that plays off of sleigh bells referenced in Christmas carols since it is a holiday item,” a representative from Trader Joe’s told Vulture when they questioned whether the mix was a wink at the drama series. “It’s also a fun way to describe the sound customers might hear when they give the tin can a shake.”
The rep added that Jingle Jangle has been sold at Trader Joe’s for years now (gasp). So, yeah, that’s way before “Riverdale” premiered.
You can see TJ’s yummy Jingle Jangle here: