It’s business as usual for Rob Gronkowski, both on the football field and in his role as host and producer of the reality series “MVP.”
Season 2 of the series premiered on go90 on Monday, and you can watch the trailer above. It features entrepreneurs pitching business ideas to Gronk and other star athletes, including Calais Campbell, Melvin Gordon, Chuck Liddell, Andre Ward, Terrell Owens, Julius Randle and P.K. Subban.
As you’d expect from the fun-loving New England Patriots tight end, Gronk made sure he got in on the action, from stripping off his shirt and doing ballet lunges, to flipping steaks and knocking back cocktails. There were a few balls Gronk Spiked as well, but that’s par for the course.
“I was like a blind man in an orgy — you know what I’m talking about, Gronk,” one budding entrepreneur tells the Super Bowl champion. Well, we hope someone understands that …
“MVP” is a digital series that brings together top athletes and aspiring brands to create one-of-a-kind brand ambassador deals and out of this world opportunities for start ups.
“Businesses pitch us on why we should endorse them and help them bring their product to the next level to show more people what they’re all about. It’s an opportunity to bring their companies up and expand them out there,” Gronkowski told TheWrap while filming Season 2, before the 2017 NFL began.
“As many of my fans know, I have saved all of the money that I’ve earned from the Patriots by primarily living off of my endorsement deals — whether it’s with Monster, Tide or any of my partners,” he added. “I understand how important these deals are to athletes who are thinking about their future beyond the field.”
The show allows the biggest names in sports “to meet great companies to potentially form partnerships with. Finding great partners is never easy, and the fact we’ve found a way to do so while also letting our fans in on the process has been a great experience for everyone involved with this project.”
“MVP” is produced by Pitchmen co-founders Russ Axelrod and Jamie Patricof in partnership with Gronkowski.
“These athletes not only bring their huge fan bases, but also represent some of the most recognizable endorsement deals out there, so we know viewers will be hooked on the show,” Axelrod said.
Companies hoping to make deals this season include the ultimate home cocktail machine Bartesian, furniture startup Burrow and Dharma Yoga Wheel.
Viewers can watch a new episode of “MVP” every Wednesday for free only on go90.com or the go90 app, available for iOS and Android.