Ron Burgundy Advises Audiences Against Film Piracy in New ‘Anchorman 2’ Spot (Video)

Will Ferrell takes aim at people planning to watch his new movie for free, and urges them to stay away from “smelly pirate hookers”

Ron Burgundy is promising that “Anchorman 2: The Legend Continues” is worth paying for. Smelly pirate hookers, however, are not.

Paramount teamed up with U.K. anti-piracy search engine to release a new online promo (above) featuring Will Ferrell advising audiences against pirating the Dec. 20 release.

Also read: How Will Ferrell’s Ron Burgundy Became Dodge’s Best Car Salesman Ever

“I’m Ron Burgundy and I’m here to tell you about making the right choice when it comes to your evening’s entertainment,” says Ferrell. “There’s only one sure-fire way to get moments worth paying for, and let me tell you — from bitter personal experience — it doesn’t involve succumbing to the temptation of smelly pirate hookers.” allows UK audiences to buy, rent or download titles, as it strives to be the UK’s most comprehensive film-watching search engine.