The company has inked an exclusive partnership with Rooster Teeth to power the genre studio’s network of female-centric podcasts, known as The Beam.
While Hello Sunshine already offers two podcasts — “How It Is,” which is returning for a second season in October, and “My Best Breakup,” which is making its debut premiere in the same month — the new deal aims to expand its slate of podcast programming.
Rooster Teeth’s podcast sales division, The Roost, will handle sales and support for The Beam’s lineup, according to a report from The Hollywood Reporter.
Hello Sunshine and Rooster Teeth are connected via a corporate owner. Rooster Teeth is owned by WarnerMedia division Otter Media, which also holds a minority ownership stake in Hello Sunshine.