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Screen Engine/ASI Adds Three New Executives

Entertainment market research firm now counts industry veterans Christina Parish, Sylvia Ortiz-Moscato and Laura Zilli among its ranks

Market research firm Screen Engine/ASI added new executives Christina Parish, Sylvia Ortiz-Moscato and Laura Zilli, the company announced on Tuesday.

Senior vice president, Client Services for television, Parish joins Screen Engine from Nielsen Content, where she worked with English and Spanish language broadcast and cable clients, conducting extensive research and studies, formulating market strategy and developing international TV and U.S. Spanish language practices.

As vice president, Research Solutions, Ortiz-Moscato will run the Screen Engine’s research team. She previously served VP of the Multicultural division at Ipsos MediaCT where she oversaw projects for clients like Telemundo, HBO Latin America, A&E International, MTV and Discovery International.

Zilli will assume the role of vice president of Research Strategies, having most recently been Capstone Global Marketing & Research Group’s chief marketing analyst for brand imagery, consumer insights, market segmentation, competitive analysis, online tracking research and attitudinal assessments.

“With the addition of these three exceptional executives who have unparalleled experience in the market research business, we are well positioned for the future expansion of the company and the launching of our exciting new products,” said Screen Engine Founder and CEO Kevin Goetz.

Company president Bob Levin, who will directly oversee all three new hires, added, “Christina, Sylvia and Laura are truly experts in their respective fields and we expect them to contribute greatly as the company continues to expand.”