Sean Parker’s day-and-date film service concept The Screening Room is headed to April’s CinemaCon, the annual gathering of American film exhibitors.
Representatives for the service will hit Las Vegas at some point during the convention’s run at Caesar’s Palace Hotel, where they will meet with a select group of theater owners, an individual familiar with the plan told TheWrap.
Representatives for Parker and Screening Room did not immediately return requests for comment.
“If they’re coming because they have a hotel room — they are not on our official schedule,” CinemaCon Managing Director Mitch Neuhauser told TheWrap. “CinemaCon is all about movies on the big screen.”
Parker’s proposal to upend the traditional theatrical business caused outrage for some in the exhibition community when it was announced last month, as it would erase the current window of exclusivity theaters have with films before they hit VOD platforms for at-home consumption.
CinemaCon, which is scheduled to run from April 11-14 in Las Vegas, is an annual gathering for movie theater owners where most major studios make presentations. This year’s attendees include Disney, Universal, Warner Bros., Paramount, Sony, STX and Lionsgate.