He may not like him, but boy does Seth Meyers need Donald Trump. Or at least, his web team does.
According to data compiled by Confused.com and provided exclusively to TheWrap, three-quarters of the “Late Night” host’s videos that generated at least 1 million views this year have “Trump” in the title. That’s way higher than the rest of the “SNL” alum’s late-night peers.
“The Daily Show with Trevor Noah” is the next-Trumpiest, with more than half (53 percent, to be exact) of the Comedy Central show’s viral videos containing that proper-noun keyword.
Beneath Meyers and Noah sits next 11:30 p.m. king Stephen Colbert, who can thank POTUS for 40 percent of his own viral videos. HBO’s Bill Maher is next with 22 percent; TBS’ Samantha Bee is one percentage point below him.
Conan O’Brien and Jimmy Kimmel are at 15 percent and 10 percent, respectively, with the rest of the crowd clocking in at single digits.
See the full chart below. The study included videos posted this year before October 2, 2017.
Percent of viral videos with “Trump” in title
While Andy Cohen doesn’t really do Trump material, he’s also starting behind the 8-ball: The “Watch What Happens Live” host only has four “viral” videos thus far this year. Colbert leads the pack with 310; Jimmy Fallon is a distant second with 186.
Interestingly enough, the study found that Meyers actually has posted more viral videos this year than “Jimmy Kimmel Live.” We didn’t see that coming.
Check out the full breakdown below.
2017 viral video tally