In a move to further its reach across the digital landscape, Seven Stars Cloud — which will soon be renamed be renamed Ideanomics — has acquired the influencer marketing platform Grapevine for an undisclosed amount.
Together the companies will transform B2C relationships using blockchain and AI technology to enhance consumer marketing and digital asset sales. Under the deal, Grapevine will empower Seven Stars Cloud to execute on its Consumer Tech Digital Asset Strategy as part of the Company’s 4+2+1 Strategy to drive growth across its core product areas which are: Fixed Income-based Financial Digital Assets, Consumer Tech Digital Assets, Commodity and Energy Digital Assets, and TradeTech Digital Assets.
The Grapevine Ecosystem will provide strategic marketing reach as its social media influencer network reaches more than 3.2 billion followers in aggregate worldwide. Together the companies will pursue the monetization of celebrity influencers, penetrate the loyalty management market and deliver consumer financing asset securitization and digitization.
“Our goal from day one was to help social influencers unlock value through brand collaborations while staying true to their audiences,” said Grant Deken, Grapevine Co-Founder and CEO. “Joining Bruno and the rest of the talented team at SSC accelerates our ability to innovate and provide new ways to create value and empower influencers, celebrities, and advertisers to more deeply connect and engage with audiences. We are excited about the opportunity that blockchain and AI offer, and we look forward to integrating these technologies together to expand our market impact and reach.”
Through the Grapevine platform, more than 4,700 brands — including many of today’s leading Fortune 500 consumer brands in Beauty, Fashion, Women’s Lifestyle, Gaming, Consumer Electronics, Cooking, Nutrition, Men’s Lifestyle, Sports, Exercise and several other secondary verticals — have been able to engage with over 177,000 social influencers.