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USA! USA! USA! Shaun White’s snowboarding heroics and some figure skating pairs teamed up to deliver NBC’s highest Pyeongchang Olympics ratings peak so far.
From 10 p.m. ET-10:15 p.m. ET, NBC and NBC Sports Network combined for a 19.6 overnight rating/31 share, per Nielsen. That’s the best for a 15-minute period (which is how Nielsen breaks these things down) since the giant torch was lit.
In terms of actual primetime averages, NBC and NBCSN’s Tuesday coverage posted a 15.2/25 overnight. That was up 5 percent from the first Tuesday night in Sochi, which received a 14.5/22 and only aired on NBC broadcast.
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Here are last night’s top U.S. markets for the primetime stuff from Pyeongchang, South Korea:
Salt Lake City 24.8/46
Denver 23.7/42
Kansas City 22.0/35
Minneapolis 21.0/38
Milwaukee 20.9/33
Seattle 20.1/36
San Diego 18.7/35
Richmond 18.5/27
Portland 18.1/34
Austin 17.8/31
As expected, the 2018 Winter Games have proven quite a ratings boon for NBC, which just became No. 1 in total viewers for the first time in 16 years. Additionally, the competition has helped Jimmy Fallon surpass Stephen Colbert in overall audience, which hadn’t happened since last June.
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