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Shaun White’s Dramatic Gold Medal Win Delivers Top Pyeongchang Olympics Ratings Peak Yet

Snowboard halfpipe finale and pairs figure skating team for 19.6 overnight rating

USA! USA! USA! Shaun White’s snowboarding heroics and some figure skating pairs teamed up to deliver NBC’s highest Pyeongchang Olympics ratings peak so far.

From 10 p.m. ET-10:15 p.m. ET, NBC and NBC Sports Network combined for a 19.6 overnight rating/31 share, per Nielsen. That’s the best for a 15-minute period (which is how Nielsen breaks these things down) since the giant torch was lit.

In terms of actual primetime averages, NBC and NBCSN’s Tuesday coverage posted a 15.2/25 overnight. That was up 5 percent from the first Tuesday night in Sochi, which received a 14.5/22 and only aired on NBC broadcast.

Here are last night’s top U.S. markets for the primetime stuff from Pyeongchang, South Korea:
Salt Lake City 24.8/46
Denver 23.7/42
Kansas City 22.0/35
Minneapolis 21.0/38
Milwaukee 20.9/33
Seattle 20.1/36
San Diego 18.7/35
Richmond 18.5/27
Portland 18.1/34
Austin 17.8/31

As expected, the 2018 Winter Games have proven quite a ratings boon for NBC, which just became No. 1 in total viewers for the first time in 16 years. Additionally, the competition has helped Jimmy Fallon surpass Stephen Colbert in overall audience, which hadn’t happened since last June.