Silicon Beach Fest will play host to its first ever beer bong tournament courtesy of Hatch Studios and three members of the hip West Los Angeles co-working space will also serve as panelists at the annual technology and entertainment summit.

Sean Twersky, Los Angeles General Manager of delivery service Instacart, Alex Capecelatro, co-founder and CEO of JStar, and Talia Goldstein, Founder and CEO of Three Day Rule will speak at the festival to help bolster the growing Silicon Beach community.

The LA-based Silicon Beach Fest celebrates the intersection of start-ups, technology, and entertainment through a series of panels and parties. Hatch Studios also announced they will host their first annual Silicon Beach beer pong tournament at their offices.

See video: Execs Discuss Women in Tech Businesses: 'There's Power in the Pack'

Hatch Studios gets its name from their goal to cultivate a community that is intimate and decidedly collaborative; a place where influencers can literally “hatch” their next big ideas.

“When we were looking to move out of our previous location, we sought out a space that provided a great environment, a budding community, an ideal location, and a top-notch design aesthetic,” said Justin Reevers, city manager at Instacart.

Also Read: Ashton Kutcher to Appear on ABC's 'Shark Tank'

Founded by the husband-wife team of Peter Sampson and Amanda Tice, the two serve as a welcoming concierge to the community, dedicated to creating a friendly and familiar feeling for everyone that walks in the door.