Do you think Disney and Twitter knew what they were getting into here?
"Promoted tweets" began for reals Thursday on Twitter’s trending-topics bar — and it appears the first one is a promotion for "Toy Story 3."
After that, it didn’t take long for the snark attack:
The top line is the "promoted" tweet — it shows up first when you click the link. Right below it is the most popular not-promoted tweet on the topic.
Twitter, after all, is the natural habitat of the well-wired Super Smart-Alec, much meaner and less merciful than its more popular and ever-earnest cousin, Facebook (where Disney also launched its "tickets together" promotion).
You’d think that MT Carney, Disney’s spanking new, social media-savvy marketing chief, might’ve seen this
coming.
(Oops, she doesn’t look happy with me for writing that!)