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Sony Domestic Marketing President Dwight Caines to Step Down This Fall

Christine Birch will take his post, with Andre Caraco serving as co-president under global chief Josh Greenstein

Sony Motion Picture Group President of Domestic Marketing Dwight Caines will leave his post after 19 years this fall, TheWrap has learned.

Christine Birch will be promoted to president, and Andre Caraco will be named co-president. They’ll roll out upcoming slate titles like “Inferno,” “Magnificent Seven” and the Jennifer Lawrence-Chris Pratt space romance “Passengers.”

“I am especially proud of launching our digital marketing efforts on a global basis, and to have been the first digital marketer to be appointed head of marketing at a major studio,” Caines wrote in a farwell note to staff obtained by TheWrap.

Birch previously worked in marketing at Sony before a stint at DreamWorks. Caraco came up through the studio’s TriStar imprint.

Read the memo sent to Sony staff from Global Marketing Chief Josh Greenstein:

Today we are announcing that Dwight Caines, president of domestic marketing for MPG, will be leaving SPE later this summer.

Dwight has been with SPE for 19 years, where he built a world-class digital marketing function from the ground up, and transformed the way we market our films to consumers. He is an extraordinarily talented marketing executive and leader, and it has been a pleasure to work with him.

Dwight approached me several weeks ago to say that he wanted to make a change and explore other opportunities after the Ghostbusters marketing campaign is completed. He and his excellent team remain tireless in their creativity and drive to deliver on all our films, and we are looking forward to a great summer and fall.

I want to thank Dwight for his hard work and leadership and wish him the very best in the next chapter of his career.

Concurrent with Dwight’s departure, I am pleased to announce that Christine Birch will be promoted to president of domestic marketing for the Motion Picture Group, and that Andre Caraco will be promoted to co-president of domestic marketing for the Motion Picture Group.

Christine, who re-joined SPE earlier this year to spearhead creative marketing strategy, is a seasoned executive who spent 12 years in senior marketing roles at Sony Pictures before going on to serve as president of marketing at DreamWorks, where she worked on a diverse slate of films, including the launch of the global franchise Transformers, and the Academy Award winner The Help. More recently, at FilmDistrict and Focus Features, she oversaw campaigns including Academy Award winner The Theory of Everything. Christine truly understands the strategies and tactics needed in order to turn a film campaign into an engaging conversation with our consumers. 

Andre has led the studio’s national publicity team in the marketing group since 2006.  He originally began his career at our own TriStar Pictures in 1989, where he rose to eventually head the department. Andre has overseen campaigns for SPE’s most successful films and franchises, including Spider-Man, The DaVinci Code, and James Bond. He is an asset to our team, with a deep well of knowledge, skill, and relationships that make him a highly effective leader.

Christine and Andre are the right executives to launch the incredible new slate we have rolling out this year, including Inferno, Magnificent Seven, Sausage Party, Passengers, The Dark Tower, Spider-Man, Blade Runner, and many others. They are a key part of the fantastic team we now have in place to market and distribute these movies across the globe, and to be very successful in the years ahead.

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