Sony Pictures has restructured its domestic and international marketing departments, a move that eliminated 20 jobs and appointed new marketing leadership at SPE’s boutique film labels.
Employees affected were notified Wednesday, according to an internal memo obtained by TheWrap. The move comes 18 months into Josh Greenstein’s tenure as president of worldwide marketing and distribution for the studio, a job he assumed after leaving Paramount Pictures in September 2014.
In addition to shuffling some direct reports, Danielle Misher and Damon Wolf were named co-heads of marketing for Screen Gems, TriStar, and acquisitions.
Read the full announcement memo sent to staff:
As you know, our industry continues to change in ways that impact virtually every aspect of our business. It’s an exciting time for all of us, but also a time that requires us to continually assess our operations and adjust accordingly.
We have already made a number of important strategic additions to support our international marketing efforts, bringing on Michael Horn in Marketing, Louise Chater for strategy and research, Steve Peace for media, and Paul Noble in creative advertising, as well as Joseph Liao as CMO in China, and Stephane Huard as MD in France. Today, we are announcing additional changes to strengthen our marketing organization in this competitive and rapidly evolving environment:
· We have realigned the Consumer Marketing team so that Consumer Products & Licensing and Marketing Partnerships & Promotions will each become a standalone global function. A strong, independent consumer products team, accountable for its own P&L, will help us better exploit the content we own by generating new revenues from our most popular IP. Consumer Products & Licensing will report to me and Marketing Partnerships & Promotions will dual report to Dwight Caines and Michael Horn.
· Our studio’s multi-label strategy remains a key component to our future success. To strengthen our focus on the campaigns across our specialty labels, we have named Danielle Misher and Damon Wolf as Co-Heads of marketing for Screen Gems, TriStar, and Acquisitions. They will continue to report to Dwight Caines.
· We have also added a cross-functional position to the marketing team to better unify our domestic campaigns. As our newly hired EVP, Domestic Creative Marketing Strategy, Christine Birch will work across advertising, publicity, digital, and creative content, to apply our overall campaign strategies across all consumer touchpoints.
This restructure has also included the elimination of approximately 20 positions in Marketing & Distribution. Even such limited consolidations are hard, and were not undertaken lightly, as we appreciate the efforts and contributions of every employee. Those whose positions were impacted have already been notified.
Our studio has an exciting slate to look forward to, including Ghostbusters, Inferno, Magnificent Seven, The Dark Tower, Passengers, Spider-Man, the all-new animated Smurfs, The Equalizer 2, Resident Evil, Baby Driver, Trainspotting 2, Jumanji, Blade Runner, and many others, as well as all the great work being done on local productions and acquisitions in markets around the world.
We have a fantastic team in place to market and distribute these movies across the globe, and to be very successful in the years ahead.
Thank you for your continued hard work and dedication.