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Sony Ramps Up 3D Blu-ray Authoring Services

Technology is still months way from wide deployment, however

It’s coming right at us… but it’s going to take a few months.

While all the hoopla surrounding the new 3D Blu-ray standard at January’s Consumer Electronics Show may have convinced some enthusiasts that the technology was available in the here and now, it might take a while before 3D discs become widely available.

On Monday, Sony Pictures announced that its digital authoring lab had just started to create digital masters in the 3D Blu-ray format.

“With the introduction of Blu-ray 3D authoring, Sony Pictures completes its end-to-end solution for 3D entertainment production,” said Tony Beswick, senior VP of technology and operations for Sony Pictures. “We offer clients across the entertainment landscape–Sony and other studios—the ability to shoot, create, convert, correct, master and, now, author in 3D.”

For its part, Sony’s consumer electronics division introduced a Blu-ray player capable of handling the new 3D specification. However, firmware to enable that feature won’t become available until the summer.

According to studio home-entertainment official, the first 3D Blu-ray titles should be arriving in stores around that time, as well.