The viewership mark was the late-night franchise’s best Tuesday total since 1995 — not counting Dave’s final week, that is.
Among adults 18-49, Colbert’s premiere was up 250 percent from that night; it was 260 percent higher in the 25-54 demo. Read the earlier overnight numbers here.
On CBS.com, “The Late Show” unsurprisingly experienced its highest premiere day traffic ever — streams of the full episode are up triple digits compared to last year to-date. In addition, though perhaps another no-brainer, the premiere of “The Late Show” was the most social entertainment show on television yesterday according to Nielsen Social Guide.
Last night, Colbert easily topped his competition with a 4.4 household rating/12 share and 6.55 million viewers. He had a 1.4 rating among adults 18-49, and a 1.8 in 25-54.
Jimmy Fallon got a 2.1/6 and 2.92 million viewers. “The Tonight Show” received a 0.9 in the 18-49 demo and a 1.1 in the 25-54 group.
Jimmy Kimmel posted a 1.2/3 in households and 1.75 million viewers. “Jimmy Kimmel Live” had a 0.4 in the younger demo, a 0.6 in the older one.
Of course, the start of a new era doesn’t encourage the same event-style viewing as the end of a classic one.
Colbert’s debut was down 55 percent in 18-49 and 52 percent in total viewers versus Letterman’s May 20th series finale (3.06 rating and 13.76 million total viewers.)
And versus Fallon’s start, Colbert’s numbers seem a bit more down-to-earth.
Last night’s “Late Show” was down 63 percent in 18-49 and minus 42 percent in total viewers versus the debut of the new “Tonight Show.” However, Fallon had the benefit of a strong Winter Olympics lead-in.