Are football fans tired of seeing the New England Patriots in the Super Bowl? Or are they just scared of the cold weather in Minneapolis?
A new study from StubHub showed that the “get in price” (i.e. the cheapest ticket that will get you into the stadium) for Super Bowl LII had dropped by $2,000 from Monday to Wednesday.
The Patriots are heading to their second consecutive Super Bowl, where they will face the Philadelphia Eagles on Feb. 4 at U.S. Bank Stadium in downtown Minneapolis, Minnesota.
Prices on StubHub currently range from $3,450 to $20,000, with the average clocking in at $6,182. There are currently 2,700 tickets available on their site.
According to the ticket marketplace, two weeks before the big game is the peak day for Super Bowl ticket sales and this year was no exception, StubHub saw an 88 percent increase in sales compared to the same day last year.
The two-week mark is notable as that is when fans know if their team has made it or not, following the AFC and NFC championship games.
Minnesota is the most popular state for ticket sales so far, despite their home team Vikings being booted out of the playoffs on Sunday, with 14 percent of sales. Next up is Pennsylvania, California, Massachusetts and Arizona (in descending order).
Before the Championship weekend, Super Bowl ticket sales from Minnesota made up 26 percent, but have lost share since then to 18 percent, with ticket sales from Pennsylvania making the largest leap in sales growth from prior to this weekend to be the fifth top-purchasing state, with a 567 percent lift since Friday. That surge came — not coincidentally — after the Vikings were blown out 38-7 by the Eagles.
The Patriots beat the Jacksonville Jaguars earlier on Sunday to earn their bid for a sixth Super Bowl title under Tom Brady.
On Wednesday, StubHub launched a new immersive view product to help event-goers visualize the stadium and surrounding area in downtown Minneapolis, providing an augmented reality experience before users even purchase a ticket.
Event-goers can preview every aspect of their game day experience in Minneapolis — from parking and picking up their StubHub ticket, to attending StubHub’s pre-game event and finding their seating section in the stadium — right through their phone.
“StubHub’s immersive view experience not only demonstrates a practical use case for AR within ticketing and live events, but also serves as an important milestone for the industry,” said Matt Swann, CTO of StubHub. “When it comes to our users, we’re passionate about providing solutions in ticket buying and selling that offer a clear value. As the first ticketing player to implement this technology, we hope to further enhance the purchasing experience ahead of the biggest day in football.”
Everyone who buys a ticket on StubHub will get access to the “StubHub Live: Field House,” which is a complimentary event for Super Bowl ticket buyers hosted by Maria Menounos.
Super Bowl LII airs live on NBC at 6:30 p.m. ET from U.S. Bank Stadium in Minneapolis, Minnesota.