OTX
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RBI Sells MarketCast to Shamrock Holdings, Variety Is Next
MarketCast, one of three leading entertainment research firms in Hollywood, has been sold by Reed Business Information to Shamrock Holdings, the companies announced on Friday
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OTX Calls on Film Industry to Rethink Tracking
Research firm sets industry-wide meeting to “adjust how a film’s pre-weekend box office is tracked and predicted”
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Study: The ‘Twitter Effect’ Does Not Exist
Ipsos OTX study finds that release windows aren’t working, and kids hate 3D glasses
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Despite Litigation, Goetz’s Screen Engine Growing Fast
Still working out his messy divorce from OTX, the movie tracker’s new firm is full-up with clients and screenings
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Box-Office Blindsides: The Trouble with Tracking
There’s more data available than ever, so why are the numbers so far off?
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Ex-Movie Chief Can’t Use OTX Data
Temporary restraining order denied, but Kevin Goetz’s former still barred from using “norms”
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OTX, Former Movie Group Chief Battle in Court (updated)
Kevin Goetz fights back as his new Screen Engine faces a fierce legal challenge from his old firm
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OTX Re-Shuffles Motion Picture Group
Following Goetz's departure, research firm taps Bruzzese to lead division
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Kevin Goetz Leaves OTX to Launch Research Firm
Screen Engine will offer research, marketing and consulting to movie industry
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Rella Named SVP Client Development at OTX
Veteran analyst will oversee east coast client relationships for media insights division
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OTX’s Zalis Grilled: ‘I Want to Evolutionize Research’
Leading entertainment research group sells to giant Ipsos on Thursday
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