TheWrap has partnered with Canvs, the emotion measurement AI company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Oct. 3-9 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.
A pop superstar, a mixed martial artist and the first female Doctor Who had viewers talking passionately on social media over the past seven days.
The 2018 American Music Awards telecast on ABC was the most emotionally reacted-to program of the period measured, sparking 327,014 Emotional Reactions (ERs). Pop superstar Taylor Swift drove a ton of the emotional conversation during the evening. Between her opening performance, record-breaking four wins and reminder to viewers about the importance of voting, the was no shortage of conversation around her.
I’M SOOO GLAD THE REP TOUR WON!! Taylor Swift tours are whole ass amplified (wildest) dreams, made of love, magic, and EPICNESS!!! ????????????????✨????????????
— ????✨ Dana LOVES DEMI! ✨???? (@Danathefangirl2) October 10, 2018
I love Taylor Swift and appreciate her speaking out.
But there is something ironic about the Kavanaugh nomination being the thing that pushed the woman who wrote “Look What You Made Me Do” to that point.
— The Fearless Blogger (@faryl) October 9, 2018
Wow……… Taylor Swift has officially broken a record with the most AMA’S awarded in the history of the AMA Awards!
— La Maraj (@malloy_lawrence) October 10, 2018
A couple of years ago, we gifted our children with tickets to a Taylor Swift concert at the Yum Center. The whole family attended. I thought Taylor presented as earnest. Good message for young fans. Now. . .I realize. . .she was talking to all of us. And to me. #DadsASwiftieNow
— Paul W. Hankins (@PaulWHankins) October 10, 2018
The pay-per-view UFC fight between Khabib Nurmagomedov and Conor McGregor generated 279,443 ERs, with Nurmagomedov as a main driver of viewer emotions — many of them negative. After the Russian mixed martial artist defeated McGregor in the fourth round, he jumped out of the cage and tried to attack McGregor’s team. Chaos ensued, both at the arena and on the internet as outraged fans took to Twitter to protest.
Wow, #UFC229 are you kidding me? Khabib wins and then proceeds to maul innocent people outside the octagon? McGregor gets jumped by Khabib’s boys defenseless? Biggest night for MMA and that was a disgusting display. #UltimateFail
— K. M. Francis (@Francis_TheMute) October 7, 2018
I lost a lot of respect for Conor after that. However Khabib stooped down 10x lower when he attacked a man in a crowd on live television after a phenomonal fight. Rather than handling his issues with Dillon like a man elsewhere, he chose to act like a child, not like a champion https://t.co/WSBrvUtQt2
— アレクサンダー???? (@aj_harleyy) October 7, 2018
Conor: taps out
Khabib Wins: jumps out starts fight
Khabib’s friends: jump in the octagon and punch Conor from behind
Come on UFC should of been no contest or disqualification ????
— Lindsey (@Lindsey17574800) October 7, 2018
No matter what Khabib won the fight by submission. What happened after though has me worried for him and that belt. That's not the way they want champions to act. Also I'm pretty sure that is assault by him on @TheNotoriousMMA 's coach. Where the cuffs at?
— bubs (@bubs_tv) October 7, 2018
A new season of “Doctor Who” that premiered on BBC America garnered 20,532 (ERs), with actress Jodie Whittaker, who portrays the Thirteenth Doctor of the series (and the first female Doctor), driving a ton of emotion. Overall, viewers were very happy with her performance and many were simply thrilled that it’s finally a woman’s turn to lead the iconic series.
Def loved the new Doctor Who! Jodie was awesome! And loving the story elements, a lot of overcoming who they are in their shortcomings…gonna love seeinf where we are going on this new journey…
— Cory Michael Rayburg (@CoryRayburg) October 7, 2018
I like the new Doctor's outfit. It has echoes of past outfits, but it is unique. I love Jodie as the new Doctor. Well done. #DoctorWho
— Kreg Hunter (@KregHunter) October 8, 2018
One of my favorite moments in the introduction of a new Doctor especially in the new age is the brilliant monologue they make while defending earthlings or the planet and jodie nailed it, can't wait for more! #DoctorWhoPremiere #doctorwho
— Eric Ratcliffe (@EricRatcliffe) October 8, 2018
Awesome first episode of #DoctorWho! Unlike previous premieres, Jodie Whittaker’s version of The Doctor won me over from her first scene. Also love this season’s companions, which I believe is the most diverse cast in the history of Doctor Who. Can’t wait for future episodes ???????? pic.twitter.com/uk17jZ7tsE
— Sabiha Sahar (@SabihaSahar) October 7, 2018