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It’s Official: Terry Curtin to Run Marketing for Relativity Media

The former Disney and Revolution Studios exec will succeed Peter Adee, who leaves on June 1

Former Disney and Revolution Studios exec Terry Curtin will indeed oversee marketing for Relativity Media in the wake of Peter Adee's departure.

Curtin has been named president, theatrical marketing for Ryan Kavanaugh's company. The news of Adee's departure was first reported by TheWrap last week. Adee will leave the company June 1.

Curtin (pictured with Adee) is a former president of theatrical marketing at the Cimarron Group. Before that, she was head of marketing and distribution at Revolution. She is a former VP field operations and promotions at Twenthieth Century Fox and VP worldwide publicity and promotions at Morgan Creek.

Also read: Peter Adee Leaving Relativity Media; Terry Curtin Likely to Replace

Before Morgan Creek, she was senior VP of worldwide publicity at MGM/UA distribution.

At Disney, she was senior VP of publicity. She also is a former EVP publicity at Universal Pictures.

She is a member of the Academy of Motion Picture Arts and Sciences and a graduate of UCLA.

Here's Relativity's announcement:


Relativity Names Terry Curtin as President, Theatrical Marketing

(Beverly Hills, CA) April 6, 2011 – Ryan Kavanaugh, CEO of Relativity Media, LLC announced today that Terry Curtin, currently the co-president of entertainment at the Cimarron Group, will join the company as President of Theatrical Marketing.

Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. In her position as President of Theatrical Marketing, she will directly report to Kavanaugh.  Curtin will replace Peter Adee who is presently in the position.

“Curtin’s successes throughout her career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign.  Peter Adee promised to find his perfect replacement and with Terry’s experience in both traditional and digital media, she is just that.  We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” says Kavanaugh.

Curtin added, “Ryan Kavanaugh has built Relativity into a company that is innovative and fearless.  I am beyond excited to be joining a studio at which the ambitions are big, and the rule book is small.  I look forward to partnering with Kyle Davies, and to working with the entire marketing team; all of whom have excellent reputations.”

At Cimarron Group, Curtin’s responsibilities included producing creative advertising elements for feature film and television campaigns, business development, corporate branding, client relations and co-oversight of more than 150 employees. Curtin was also instrumental in launching a strategy division at the agency that provides campaign blueprints, creative positioning, detailed audience analytics and tactical solutions in such areas as creative, digital, media and publicity. While at Cimarron, Curtin contributed to such successful campaigns asTrue GritMonsters vs. Aliens, Gran Torino, Snow Flower and the Secret Fan, The CW’s The Vampire Diaries, Invictus, The Fourth Kind, GI Joe and The Twilight Saga (Twilight, New Moon, Eclipse).

Prior to her position at Cimarron, Curtin was CEO/Creative Director of Intralink Film Graphic Design, where she contributed to such campaigns as American Gangster, The Da Vinci Code, The CW’s Gossip Girl, as well as such critically acclaimed projects as The Namesake, Young at Heart and The Kite Runner. Previously, Curtin was the President of Marketing and Distribution for Revolution Studios and has also held prominent roles in the marketing departments for Universal, Disney and 20th Century Fox.  

Relativity currently has box office hit Limitless, starring Bradley Cooper, Abbie Cornish and Oscar®-winner Robert De Niro, in theatres. Looking ahead, the studio has popular book series adaptation Judy Moody and the NOT Bummer Summer debuting on June 10th, followed by David R. Ellis’ Shark Night 3-D releasing on September 2nd. The highly-anticipated Immortalswill release on November 11th, starring Henry Cavill, Stephen Dorff, Isabel Lucas, Freida Pinto, Luke Evans, Kellan Lutz, with John Hurt and Mickey Rourke.  The studio is about to begin production on a yet-to-be titled Snow White film starring Lily Collins as Snow White, Oscar®-winner Julia Roberts as the queen and Armie Hammer as the prince.


Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social networkiamrogue.com.  Relativity also owns and operates RelativityREAL, Relativity’s television arm, which is currently producing 14 series and more than 20 pilots including Police Women for TLC, Coming Home for Lifetime, and The Great Food Truck Race for Food Network.

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures.  Released films have accumulated more than $15.0 billion in worldwide box office revenue.  Relativity’s recent films include The FighterLittle Fockers, The Social Network, Salt,Despicable Me, Grown Ups, Charlie St. Cloud, Dear JohnIt’s ComplicatedZombieland,Couples Retreat, Get Him to the Greek, Robin Hood, and, most recently Battle: Los Angeles, James Cameron's Sanctum in 3D, Season of the Witch, Take Me Home TonightLimitless andHop. Upcoming films for Relativity include ImmortalsShark Night 3D, Bridesmaids, andCowboys & Aliens.  36 of the company’s films have opened at No. 1 at the box office.  Relativity films have earned 60 Oscar® nominations, including nods for NineA Serious Man,Frost/NixonAtonementAmerican Gangster and 3:10 to YumaThe Wolfman, The Social Network and The Fighter. 55 of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.