“The Hunger Games” film franchise is getting innovative with their promotions. For the forthcoming third film in the series, “Mockingjay – Part 1,” Lionsgate decided to stay within the world of “The Hunger Games” for their latest batch of promotional images.
Instead of cast images or stills from the production, fans are treated to propaganda posters that the Capitol has put out to try and show how much they appreciate the services of the citizens in the various Districts of Panem. If you look a little closer, though, you can see in some of them the darker reality beneath the shiny coat of lies the Capitol has painted the images with.
The most obvious example is the picture for District 7, the Lumber District. While the man looks healthy enough, he’s missing a leg, which he probably lost on the job. More subtle indications include the back brace worn by the woman in District 9 for harvesting wheat.
The most disturbing image comes from District 12, showing a very small child covered in dirt and grime as she tries to eat an apple. Clearly child labor is a fact of life in District 12, where Katniss is from, but it’s a haunting and uncomfortable image.
“The Hunger Games” has become such a phenomenon that it isn’t necessary to sell fans on the story or the characters at this point, so Lionsgate’s attempt at expanding the world inside the film is a perfect marketing approach. These posters will do the job of getting them excited about re-entering the world of Panem, and then watching as Katniss begins to tear it down.
See photos: ‘Hunger Games: Mockingjay’ Invades Cannes
“The Hunger Games: Mockingjay – Part 1” was directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig, based on the book “Mockingjay” by Suzanne Collins. The film stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Julianne Moore, Donald Sutherland, Jeffrey Wright and Philip Seymour Hoffman.
It was produced by Nina Jacobson and Jon Kilik. A production of Color Force, Lionsgate will release the film to theaters on Friday, November 21, 2014, to be followed by the final film in the series, “The Hunger Games: Mockingjay – Part 2,” on November 20, 2015.