The Super Bowl Has Generated $3.6 Billion-Plus in Ad Revenue in the Past 10 Years

Average price for a 30-second spot last year was $4.5 million

It’s not exactly a leap of faith to say that the Super Bowl brings in major advertising revenue for the network fortunate enough to broadcast TV’s annual most-watched event. But now, we have an idea of exactly how much the NFL title game is worth.

Over the previous decade, the Super Bowl accounted for $3.66 billion in advertising revenue, according to data from research firm Kantar Media. In that same time, the average cost for a 30-second spot grew 63%, from $2.77 million in 2010 to $4.51 million in 2019 (it peaked in 2017 at $4.7 million).

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Tim Baysinger

TV reporter • • Twitter: @tim_bays