Welcome back, Rosie O’Donnell: We’ve got some good ratings news and some bad ratings news.
“The View” is currently up by 5 percent in total viewers thus far in the short fall season to-date, averaging 3.103 million viewers per show versus its 2.963 million at this point last year.
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However, the ABC talker is down slightly in advertiser-sought demographics, including women 18-49, where it is averaging 524,000 viewers in comparison to 2013’s 558,000. It is also slightly down among women 25-54, pulling in 682,000 this year versus 729,000 last year.
Those measurements come from the “most current” Nielsen data — which incorporates Live + 7 Day viewing where available — through last Friday.
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This year, “The View” premiered on Sept. 15, a week before what some consider the traditional fall TV Season. However, last season it started even earlier, bowing on Sept. 9, 2013.
In 2012, the show started yet another week earlier, opening on Sept. 4.