
Wrap CEO & Founder Sharon Waxman welcomes the crowd at TheGrill NYC

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Red Bull media exec Werner Brell and TheWrap’s CEO and Editor-in-Chief Sharon Waxman at TheGrill

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Werner Brell, head of Red Bull Media House USA, interviewed by Sharon Waxman at TheGrill NYC

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Maker Studios Chief Content Officer Erin McPherson

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Ken Strnad, Director, Branded Content and Entertainment for Pepsi

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Sharon Waxman interviews Unilever Skincare GM and VP, Marketing Robert Candelino

Gail Becker of Edelman presents the latest trends in eight years of consumer entertainment research

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Gail Becker, President, Edelman Strategic Partnerships Global Integration

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“Law and Order: SVU” star Mariska Hargitay and husband Peter Hermann at the closing cocktail party

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Peter Hermann, Sharon Waxman and Mariska Hargitay take a selfie

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Sharon Waxman and VICE Founder and CEO Shane Smith

Vice CEO Shane Smith

Attendee Rob Barnett poses a question for panelists

The audience at Time Warner’s 10 On the Park

Greg Clayman, General Manager of Audience Networks at Vimeo talks to attendees

Attendees chat after the panel

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Funny or Die’s Chris Bruss, LeeAnne Stables of Paramount Pictures branded content division and Chrysler’s Melissa Garlick discuss the landmark “Anchorman 2” branded content campaign

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(L-R) Sharon Waxman, Lucas Shaw, Chris Bruss, LeeAnne Stables and Melissa Garlick

The Maker Studios and Pepsi panel

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TheWrap’s Film Reporter Lucas Shaw and Chris Bruss of Funny or Die

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Shane Smith and Sharon Waxman take a selfie

LeeAnne Stables: President, Consumer Products Paramount Pictures, Chris Bruss: Vice President Branded Entertainment Funny or Die, and Melissa Garlick: Head of Brand Advertising Chrysler

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Mark Shambura of Chipotle discusses their “Farmed and Dangerous” campaign on Hulu, with Waxman

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Greg Clayman of Vimeo gets Grilled by TheWrap’s Tim Molloy

Greg Clayman interviewed on branded strategy by Wrap TV editor Tim Molloy

Mariska Hargitay checks out her cover photo in EmmyWrap magazine

Guests mingle after the talk

Mark Shambura of Chipotle, Sharon Waxman, and Rob Candelino, Unilever’s VP of Marketing for their Dove Men+Care US brand

Attendees listen to the panelists

The Maker Studios and Pepsi panel

Attendee Steven Rosenthal poses a question to the panelists

Mark Shambura chats with attendees after the panel

Gail Becker addresses the crowd

An attendee poses a question for the panelists

Werner Brell, Managing Director of Red Bull

Entrance to the conference room

Grill attendee grab lunch before the conference begins

Grill attendees network in the wings

Epix executive Norah Ryan poses a question for the panelists

Shane Smith and Sharon Waxman

Gail Becker, Sharon Waxman, and Ed Koller


Attendees chat after the panel