Harvey Weinstein is very good at turning a “no” into a “yes.”
Whether he technically wins a battle with the MPAA, the TWC chief always does a good job of coming out ahead when it comes to the score that ultimately matters: Publicity.
Last year, he took on the organization and won a PG-13 for “Philomena” and got major buzz in his fight to use some version of “The Butler” in the title of “Lee Daniels‘ The Butler,” even if it cost him some cash.
Also read: Weinstein Co. Wins ‘Philomena’ Ratings Appeal to MPAA
Now, he’s getting headlines — like this one — for a poster for “Sin City 2” that the film governing board had deemed a little too generous with the skin of star Eva Green.
Per Page Six, the MPAA did not appreciate the “Dame to Kill For” poster due to “nudity — curve of under breast and dark nipple/areola circle visible through sheer gown.” In reality, the MPAA constantly evaluates and negotiates compromises for marketing material, but obviously, their objections were too juicy an opportunity to ignore.