TikTok-Oracle Deal Could ‘Open Up the Floodgate’ For Ad Dollars

Data concerns have major brands hesitant to “put both feet in” on advertising with TikTok, one marketing expert tells TheWrap

If the U.S. Government gives the green light to Oracle’s bid to run TikTok’s U.S. operations — a decision that’s expected to come by the end of the week — American brands will likely start pouring more ad dollars into the wildly-popular video app, according to industry experts.

The proposed Oracle-TikTok deal isn’t necessarily a slam dunk. Bloomberg reported on Wednesday the bid may not go far enough in addressing the U.S. Government’s concerns the app poses as a data collection tool for China’s communist government.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44