Trailblazing TV-recording service Tivo (remember that?) announced on Monday its board of directors has unanimously tapped Enrique Rodriguez to be its next CEO. Rodriguez will also join the San Carlos, California-based company’s board.
Rodriguez is joining from AT&T, where he was an executive vice president and the company’s chief technical officer. He’s spent decades in the tech and media space, with stops at Sirius XM, Cisco and Microsoft, where he was VP of Xbox Partnerships.
“Enrique is an exceptional leader and strategist who has the energy and passion that will position TiVo for success,” said Jim Meyer, chairman of Tivo’s board, said in a statement. “He knows the company and our industry inside and out, and will be able to move quickly with implementing initiatives that we believe will position the company for future success and add value for our stockholders.”
Rodriguez will start immediately, and will take over for Thomas Carson.
Tivo first launched its service in 1999, and quickly became synonymous with TV recording and delayed viewing.
But the company has felt the tides turning against it in recent years, with viewing habits becoming more fractured and the rise of streaming services like Netflix releasing entire seasons at a time.
Tivo’s stock is down about 20 percent in 2017, but is up 1.75 percent to $17.15 a share in early trading on Monday.