Ready to rumble? Discovery Communications has signed a multi-year deal with TNA (Total Nonstop Action) Impact Wrestling to bring the in-ring action to its Destination America channel.
It all kicks off in January 2015 with the premiere of “Impact Wrestling.” The partnership also includes the U.S. premieres of additional TNA Wrestling series and specials and provides Discovery Communications with international broadcasting rights in select regions, which will be announced at a later date.
Since its 2012 launch, cable channel Destination America has earned 10 consecutive quarters of year-over-year total viewer growth.
TNA is based in Nashville, Tenn., specializing in TV properties, events, merchandise, music, and the management and promotion of professional wrestlers. TNA annually delivers more than 500 hours of original content.
“Our partnership in this uniquely entertaining franchise with TNA Impact Wrestling provides a significant addition to Destination America’s programming strategy,” said Henry Schleiff, Group president of Destination America, Investigation Discovery, American Heroes Channel, Discovery Fit & Health and Discovery Family Channel. “We are delighted to bring this beloved American pastime to the one and only network dedicated to celebrating the unique spirit of the U.S., Destination America.”
“We are very excited about Destination America being the new network for Impact Wrestling and the partnership with Discovery Communications both domestically and across the globe. Their commitment to promote and grow our brand in innovative and compelling ways was instrumental in knowing we had found the right home,” said TNA President Dixie