Super Bowl XLVIII Commercials: Watch YouTube’s 10 Most-Viewed 2014 Big Game Ads (Video)

Bud Light takes three slots, but can’t crack the Top 3

Last Updated: July 10, 2014 @ 7:02 PM

Super Bowl Sunday is nearly upon us, and with the NFL Championship, comes the most-coveted annual advertising time on television.

Each 30-second spot costs approximately $4 million this time around, so Madison Avenue had better make its window count. To drum up buzz, advertisers are leaking teasers — and even full commercials — weeks in advance in the digital space. As a result, YouTube has become a leading designation for ad placement, Suzie Reider, the company’s director of media solutions, told TheWrap.

“Conversations around Super Bowl commercials are starting earlier every year, so for many brands the first three weeks before the game have become the most important,”  Reider said. “Last year, Super Bowl ads were watched more than 80 million times on YouTube before the game even started. If advertisers want to be a part of these conversations, they need to create a digital strategy that spans multiple weeks before and after the game. This year we’ve really seen that digital has become the first stop for brands, not an afterthought.”

Also read: ‘Guardians of the Galaxy’ Will Not Get a Super Bowl Spot After All, Director James Gunn Says

Watch the Top 10 Super Bowl XLVIII ads and teasers, based on total views, at the time of this post on Monday:

1. Axe Peace, “Make Love, Not War”: 3.3 Million Views

2. Doritos, “Finger Cleaner”: 2.7 Million

See video: ‘Full House’ Reunion: Bob Saget, Dave Coulier Join John Stamos for Dannon Oikos Super Bowl Ad

3. Butterfinger, “Cup Therapy”: 2 Million

4. Bud Light, “Arnold Zipper”: 1.9 Million

Also read: Bill O’Reilly to Interview Barack Obama on Super Bowl Sunday

5. Bud Light, “Arnold Warmup”: 1.6 Million

6. Volkswagen, “German Engineers Create the Ultimate Gameday Commercial”: 1.5 Million

See video: Hulu AdZone Relaunches With Super Bowl XLVIII Commercial Previews, Hundreds of Prior Year Ads

7. Pepsi, “There Since the First Halftime”: 1.3 Million

8. Beats, “Music Vision”: 1.3 Million

Also read: Super Bowl Commercials Are Mostly Ineffective, Study Finds

9. Bud Light, “Don”: 1.3 Million Viewers

10. Doritos, “Crash the Super Bowl 2014 Finalists Announced”: 1.3 Million


The news
you need now,
more than ever.

Create a FREE Account
Try PRO today