Toys ‘R’ Us Files for Bankruptcy, Internet Goes on GIF-Giving Spree

Twitter laments the fate of the onetime retail giant

Last Updated: September 19, 2017 @ 10:37 AM

Toys ‘R’ Us filed bankruptcy protection this week, caving to pressure that the New Jersey-based company has felt from its $5 billion in debt and stiff competition from online retailers such as Amazon, the Associated Press reported.

While the company said that its roughly 1,600 stores will remain open through the crucial holiday season, the internet took the news pretty hard.

As in Woody and Buzz Lightyear facing the incinerator in “Toy Story 3” hard.

Just look at this GIF suggesting that Toys ‘R’ Us mascot Geoffrey the Giraffe has met a very bad fate:

Many in the Twitterverse also went the nostalgia route, posting memories of past experiences in the stores — and old ad campaigns.

According to ZeroHedge, Toys ‘R’ Us’ Chapter 11 filing is the second largest retail bankruptcy in U.S. history, following only Kmart’s in 2002.