Travis Reid has been named chief operating officer of RealD, the company announced Tuesday.
Reid joins RealD from Broad Green Pictures, where he was president of distribution. Before that, he served in roles including CEO of Screenvision, CEO of Digital Cinema Implementation Partners (DCIP) and CEO of Loews Cineplex Entertainment. Reid left Broad Green in August, after a little more than one year at the upstart indie distributor.
“Travis is an accomplished and well-liked pro,” RealD founder and CEO Michael V. Lewis said in a statement. “I am thrilled to have him join our team and help us continue the RealD mission of providing the best visual experience in theaters and on display devices.”
“I have watched with admiration as Michael and the RealD team have built a world-class technology company,” Reid said in the statement. “I am honored and excited to join them and work together to take the company to the next level.”
In August, RealD announced a deal with China’s Dalian Wanda Group to add 4,000 new 3D screens. RealD, the world’s largest 3D cinema company, has more than of 28,000 current installations and a backlog of 7,000 including the Wanda installation. Its technology is used by approximately 1,200 exhibitors in 72 countries.
The company was founded in 2003 and is headquartered in Beverly Hills. It also has offices in Boulder, Colorado; London; Moscow; Beijing; Shanghai; Hong Kong and Tokyo.