HBO knows how to get our attention.
The premium cable channel released the key art for "True Blood's" Season 6 and it seems to be playing off reports that the series is saying goodbye to one of its major bloodsuckers.
On the larger scale, the series has been teasing a human vs. supernaturals war that is sure to include several deaths. But, there has also been some talk of the upcoming season being Eric's (Alexander Skarsgard) last.
See photos: HBO Releases 22 Photos From 'True Blood' Season 6
The poster shows a vampire in blurred shadow who looks to be in a lot of pain. The tagline: "No one lives forever."
The season also marks the first one co-creator Alan Ball has not served on as showrunner. Mark Hudis was tapped to replace him last May, but he too was replaced in the middle of shooting with writer/producer Brian Buckner in March. Buckner has been with “True Blood” since its first season.
See video: 90-Second Trailer for HBO's 'True Blood'
See the newly released key art below.
"True Blood" returns Sunday, June 16 at 9 p.m./8c.