Tubi is increasing its discoverability in a new partnership with Comcast that will see the ad-supported service become integrated on the cable provider’s Xfinity X1 TV Box. Roll out will begin Thursday and will be available to all Comcast X1 users in coming days.
Under the new agreement, Tubi — which currently has more than 20 million downloads — is extending its reach to the millions of X1 customers currently subscribed to Comcast’s TV service. While consumers don’t need an X1 TV Box in order to access Tubi (because its already available through Roku, Apple TV, and Amazon’s Fire Stick ), its integration will place it front and center on the user interface of the TV Box, allowing it to stand out among the more than 200 streaming services available on the market.
“At Tubi, we are dedicated to making entertainment accessible to everyone, which is why we continue making strategic deals that significantly expand our distribution network,” said Farhad Massoudi, founder and CEO of Tubi, Inc. “This partnership with Comcast enables us to reach millions of TV and movie fans looking to easily access thousands of premium titles directly on the TV. We think X1 customers are going to truly enjoy this new service.”
This partnership adds to a strong period of growth for Tubi, which has seen view time on the platform increase by 1,800 percent since 2016.
13 Hottest Sundance Movies for Sale: From Ax Murderers to Notorious 'RBG' (Photos)
Park City, Utah, is about to be flush with cash -- and we're not talking about buying apres-ski gear. Here are the most promising sales titles of the 2018 Sundance Film Festival.
"Tyrel"
After his stunning performance in "Mudbound," Jason Mitchell is back in this drama alongside Caleb Landry Jones, Michael Cera and Ann Dowd. Buyers should go crazy for the film about a guy who goes on a weekend birthday trip to a cabin -- but he's the only black guy on the retreat.
Sundance
"Lizzie"
There's much interest in "Lizzie," which chronicles the life of Lizzie Borden, who was tried and acquitted for the 1892 ax murders of her father and stepmother. Chloe Sevigny, Kristen Stewart and Denis O'Hare star.
Sundance
"Burden"
Garrett Hedlund also gave a stellar performance in "Mudbound," playing the son of a man associated with the Ku Klux Klan. In "Burden," Hedlund is a repo man rising through the ranks of the KKK, but everything changes when he falls for a woman (Andrea Riseborough). The additional cast of Forest Whitaker and Usher should entice buyers.
Sundance
"The Miseducation of Cameron Post"
Chloe Grace Moretz stars as a high school teenager who gets caught in the backseat of her car with another girl. She's quickly shipped off for conversion therapy, where she for the first time feels like she can find her place among fellow outcasts. The strong themes of pain and loss while finding yourself and your identity should make it a hot title -- after all, it's based on Emily Danforth's acclaimed novel as well.
Sundance
"Juliet, Naked"
Perhaps one of the most anticipated films on the Sundance schedule, "Juliet, Naked" is an adaptation of Nick Hornby's best-selling novel. Rose Byrne, Ethan Hawke and Chris O'Dowd star in this comedic drama about a woman who is in a transatlantic romance with a once-revered musician.
Sundance
"RBG"
What better time to release a documentary about Supreme Court Justice Ruth Bader Ginsburg?
Sundance
"Piercing"
Based on Ryu Murakami's critically acclaimed novel, this steamy yet bloody thriller will get Midnight audiences' --- and buyers' -- heart rate up.
Sundance
"A Kid Like Jake"
Director Silas Howard is debuting his film "A Kid Like Jake," featuring an ensemble that includes Claire Danes, Jim Parsons, Octavia Spencer, Priyanka Chopra, Ann Dowd and Amy Landecker. Howard, who's directed boundary-pushing TV series like "This Is Us" and "Transparent," here focuses on parents whose young son prefers princesses to action figures.
Sundance
"The Happy Prince"
Rupert Everett's directorial debut details the final three years of Oscar Wilde's life. Colin Firth and Emily Watson round out the cast of this period film.
Sundance
"American Animals"
There will never be enough heist films in the world, and the cast of "American Animals," which includes Evan Peters, Barry Keoghan and Blake Jenner, promises to pull off one of the biggest art thefts in recent history. Plus, it's a true story.
Sundance
"Ophelia"
"Ophelia" retells Shakespeare's "Hamlet" from the point of view of the melancholy Danish prince's presumed future wife -- played by Daisy Ridley, hot off "Star Wars: The Last Jedi" and "Murder on the Orient Express." Naomi Watts and Clive Owen round out the cast.
Sundance
"Sorry to Bother You"
This film boasts one of the most impressive casts of any film heading to the festival, and that won't be lost on buyers: Lakeith Stanfield, Tessa Thompson, Steven Yeun and Armie Hammer star in the original comedy.
Sundance
"Wildlife"
Jake Gyllenhaal and Carey Mulligan star in Paul Dano's directorial debut, about a couple in a foundering marriage in small-town Montana in the 1960s.
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Sundance 2018: Streaming companies and indie distributors will battle it out for these movies
Park City, Utah, is about to be flush with cash -- and we're not talking about buying apres-ski gear. Here are the most promising sales titles of the 2018 Sundance Film Festival.
Sundance
