As politicians look for ways to use social media to their advantage, Twitter has taken another step to enhance its status in Washington by hiring Colin Crowell as its head of global public policy.
Crowell, who recently served as senior adviser to FCC Chairman Julius Genachowski before launching his own consulting business, is Twitter's second major hire in D.C. It brought on Adam Sharp as a government liason last November.
Though Politico first reported the news, where Crowell also went on Twitter to announce it.
After not tweeting since Aug. 17, Crowell posted: "Have pushed open exchange of information in tech policy for 20+ years. No better place to apply that belief than Twitter. Look forward to it."
He then followed up with this: "Looking forward to starting @Twitter in mid-September as new Head of Global Public Policy — eager to meet all my new colleagues :)"
While Crowell's official duties have not been announced, lobbying or some less direct method of engaging with policymakers and politicians will be a part of it.
Not only are lawmakers around the world keen on using social media to further their ambitions and policy goals, but they have been paying more attention to civilian use of such services. Given the role social media has played in everything from the protests across the Arab world to riots in London, it has been under heightened scrutiny.