Verizon is shutting down Go90, its millennial-focused mobile video service, after pouring hundreds of millions of dollars into programming in the last three years, TheWrap has confirmed.
“Following the creation of Oath, go90 will be discontinued,” a Verizon spokesperson told TheWrap. “Verizon will focus on building its digital-first brands at scale in sports, finance, news and entertainment for today’s mobile consumers and tomorrow’s 5G applications.”
Digiday was the first to report the story.
Go90 launched in 2015 as Verizon’s bet on short-form video, complete with a Kanye West performance at its inaugural event. But the service has failed to gain an audience, despite Verizon pouring $200 million into content and marketing, as its battled to gain an audience against more established video giants like YouTube.