Viacom Promotes Nina Diaz to Programming President at MTV, VH1 and Logo

Development boss will continue to report to Chris McCarthy

Nina L Diaz Headshot

Viacom has promoted Nina L. Diaz to president of programming and development for MTV, VH1 and Logo Group, effective immediately. The announcement was made Thursday by Chris McCarthy, president of MTV, VH1 and Logo Group, to whom Diaz will continue to report.

“Under Nina’s creative leadership, both MTV and VH1 have experienced phenomenal growth while attracting the youngest, most coveted audience in entertainment,” said McCarthy. “Nina is an incredible leader and creative partner whom I have no doubt will continue to drive our brands to great heights and more success.”

Diaz previously held the post of executive vice president, programming and development, unscripted for MTV and VH1 since November 2016, when she added MTV to her role.

“I am incredibly excited about the opportunity to lead content creation at these powerhouse brands,” added Diaz. “Launching bold new programming that delights audiences and celebrates diversity is my passion and it’s a privilege to partner with a true maverick like Chris.”

During her tenure with VH1, Diaz oversaw 10 consecutive quarters of growth with shows including “Love and Hip Hop,” “Black Ink Crew,” “Martha and Snoop’s Potluck Dinner Party,” “Hip Hop Squares” and “America’s Next Top Model.”

Since taking on MTV responsibilities, Diaz presided over three consecutive quarters of growth, thanks to new series including “Floribama Shore” and “Siesta Key,” both of which finished in the top five among the 18-34 demographic in 2017. Under Diaz, MTV also launched its “Jersey Shore” revival series, “Jersey Shore Family Vacation,” which had the best debut for an unscripted series since 2012.

Diaz began her career at MTV, where she was responsible for some of the network’s biggest hits including “My Super Sweet 16,” “Cribs” and is also credited with conceiving the idea for “The Osbourne’s.”