Viacom Promotes Nina Diaz to Programming President at MTV, VH1 and Logo

Viacom has promoted Nina L. Diaz to president of programming and development for MTV, VH1 and Logo Group, effective immediately. The announcement was made Thursday by Chris McCarthy, president of MTV, VH1 and Logo Group, to whom Diaz will continue to report.

“Under Nina’s creative leadership, both MTV and VH1 have experienced phenomenal growth while attracting the youngest, most coveted audience in entertainment,” said McCarthy. “Nina is an incredible leader and creative partner whom I have no doubt will continue to drive our brands to great heights and more success.”

Diaz previously held the post of executive vice president, programming and development, unscripted for MTV and VH1 since November 2016, when she added MTV to her role.

Also Read: MTV Greenlights 4 New Reality Series, Including 'Made in Kentucky,' 'Too Stupid to Die'

“I am incredibly excited about the opportunity to lead content creation at these powerhouse brands,” added Diaz. “Launching bold new programming that delights audiences and celebrates diversity is my passion and it’s a privilege to partner with a true maverick like Chris.”

During her tenure with VH1, Diaz oversaw 10 consecutive quarters of growth with shows including “Love and Hip Hop,” “Black Ink Crew,” “Martha and Snoop’s Potluck Dinner Party,” “Hip Hop Squares” and “America’s Next Top Model.”

Since taking on MTV responsibilities, Diaz presided over three consecutive quarters of growth, thanks to new series including “Floribama Shore” and “Siesta Key,” both of which finished in the top five among the 18-34 demographic in 2017. Under Diaz, MTV also launched its “Jersey Shore” revival series, “Jersey Shore Family Vacation,” which had the best debut for an unscripted series since 2012.

Diaz began her career at MTV, where she was responsible for some of the network’s biggest hits including “My Super Sweet 16,” “Cribs” and is also credited with conceiving the idea for “The Osbourne’s.”

VMAs After Party Fun With Shawn Mendes, Hailee Steinfeld, Vanessa Hudgens and More (Photos)

Millie Bobby Brown, Shawn Mendes, and Vanessa Hudgens were amongst the hundreds of music industry insiders packing Republic Records and Fiji Water's post-VMA's bash at TAO in Hollywood on Sunday night (August 28).
Araya Diaz / Tommaso Boddi - Getty Images
Mendes also cozied up to Hailee Steinfeld, whose Republic singles "Love Myself" and "Most Girls" have cemented her as one of the few rising actor-singers with distinct careers that are equally successful.

Also Read: 30 Years After Madonna’s ‘Who’s That Girl': 16 Pop Stars in Film, Ranked From Best to Worst (Photos)
Araya Diaz / Tommaso Boddi - Getty Images
Two things greeted guests who made it through the arrivals gauntlet: A battalion of these golden female knights serving to remind everyone that they were missing the "Game of Thrones" finale, and Lorde's "we're driving Cadillacs in our dreams..." lyrics in neon hanging on the wall, referencing party co-host Cadillac.
Araya Diaz / Tommaso Boddi - Getty Images
Charlie Walk's Got Talent! The Republic Records President is the man in the middle of "AGT" judges Mel B. and Heidi Klum, who arrived together.
Araya Diaz / Tommaso Boddi - Getty Images
Republic's party drew the the cross section of pop culture and celebrity guests that the VMAs itself used to be known for. Exhibit A: The woman at the center of this summer's "Bachelor in Paradise" scandal, Corinne Olympios.
Araya Diaz / Tommaso Boddi - Getty Images
Exhibit B: Disco and dance music legend Giorgio Moroder (far right), who at 77, might be Republic's most senior artist.
Araya Diaz / Tommaso Boddi - Getty Images
Exhibit C: Cultural idiosyncrasy Post Malone, who took the stage and sang his two biggest hits:"White Iverson" and "Congratulations".

Also Read: 11 Songs You Didn’t Realize Prince Wrote, From ‘Manic Monday’ to ‘Stand Back’ (Videos)
Araya Diaz / Tommaso Boddi - Getty Images
Exhibit D: Artist Mr. Brainwash of "Exit Through the Gift Shop" fame, who brought his own camera to the party.
Araya Diaz / Tommaso Boddi - Getty Images
The party was hot - literally. With jackets being shed and sweat falling from foreheads and the ceiling in the subterranean venue, co-host Fiji Water's bottles with built in straws went fast.
Araya Diaz / Tommaso Boddi - Getty Images
While Jessie J went "bandit" by deploying the personalized bandanas they were sewing for guests inside...
Araya Diaz / Tommaso Boddi - Getty Images
There was no masking the "Bang Bang" singer's enthusiasm for the personalized delivery of a bottle of Ace of Spades.
Araya Diaz / Tommaso Boddi - Getty Images
Brothers Avery and Monte Lipman, who run the hit-focused Republic.
Araya Diaz / Tommaso Boddi - Getty Images
While rumors floated of a Calvin Harris party upstairs at the Highlight Room, the scene downstairs was a mix of "old school" and "new school" talent: Incubus' Brandon Boyd (left) and Musical.ly star Baby Ariel (2nd from right)
Araya Diaz / Tommaso Boddi - Getty Images
"Old School" x "Medium School" x "New School": Pete Wentz, the always colorful Tove Lo, and L.A. socialites on the rise the "Hamlin sisters" (daughters of Lisa Rinna and Harry Hamlin).
Araya Diaz / Tommaso Boddi - Getty Images
Photo booths are not gong to cut it anymore. Cadillac created a green screen "Carpool Karaoke" studio in a mini soundstage to produce broadcast quality social media videos on the spot. Nick Cannon took it for a spin before DJ'ing later in the night.
Araya Diaz / Tommaso Boddi - Getty Images
The Carpool Karaoke studio concept came from a team including Cadillac's Nathan Tan (far right), posing here with DNCE's Jack Laweless and Joe Jonas. When DNCE performed, they came out on stage to "The Lion King" theme while wearing lion masks.
Araya Diaz / Tommaso Boddi - Getty Images
Future performers at the VMAs? Republic signee Stanaj with the producer behind Justin Bieber's new song "Friends," BloodPop(R).
Araya Diaz / Tommaso Boddi - Getty Images
MTV's ratings have been sinking for years due to their core demographic's facial fixation to their phones instead of TV. Blame these two guys from #TeamInternet: Jack and Jack.
Araya Diaz / Tommaso Boddi - Getty Images
Lava Records CEO and tastemaker guru Jason Flom (left) had a message that may upset religious white supremacists.

Also Read: Here’s Who Dumped Trump After Charlottesville (Video)
Araya Diaz / Tommaso Boddi - Getty Images

1 of 19

Republic and Fiji Water’s bash drew the cross section of pop culture and celebrity guests that the MTV show used to be known for

Millie Bobby Brown, Shawn Mendes, and Vanessa Hudgens were amongst the hundreds of music industry insiders packing Republic Records and Fiji Water's post-VMA's bash at TAO in Hollywood on Sunday night (August 28).

View In Gallery

VMAs After Party Fun With Shawn Mendes, Hailee Steinfeld, Vanessa Hudgens and More (Photos)

7DAYFREETRIAL

7
DAY
FREE
TRIAL