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Warners’ Interactive Chief Joins Startup THA.i

Don Buckley, longtime head of Warner Bros. Interactive, is joins Terry Hines & Associates to launch interactive marketing firm

Don Buckley, longtime head of Warner Bros. Interactive, is joining Terry Hines & Associates to launch THA.i, an interactive marketing company.
Buckley will serve as president of THA.i (pronounced "tie"), Grant Nemirow, owner and CEO of Terry Hines & Associates, announced Wednesday. He’ll also be an executive vice president of the parent company.
Buckley founded the interactive marketing department of Warner Bros. in 1998 and served as its senior vice presidents.
"It’s great to have Don Buckley on board,“ said Nemirow. “Don is recognized as a pioneer in interactive entertainment marketing and developed many of the techniques that have become standard in our industry.”
The THA.i team has already begun working with IMAX, CBS Films, Warner Bros., Warner Home Video, Focus Features, the Natural Resources Defense Council, Showtime and a variety of other Terry Hines & Associates clients.