The excerpt won Best Female Video at MTV’s Video Music Awards last weekend.
Her “Formation” also won Video of the Year, Best Pop Video, Best Direction, Best Editing, Best Cinematography and Best Choreography and the entire “Lemonade” visual album also won Breakthrough Long Form Video — making the songstress the winningest artist at the show by leaps and bounds.
Beyonce also performed a live version of “Hold Up” at the VMAs as part of a “Lemonade” medley that included the tracks “Pray You Catch Me,” “Sorry,” “Don’t Hurt Yourself” and — of course — “Formation.”
“Hold Up” is the second snippet from “Lemonade” to post to YouTube after “Sorry,” which has garnered nearly 110 million views since it was first shared in June.
Judging by the nearly 500,000 views “Hold Up” received today alone, it may not take long for it to catch up.
9 Most Unforgettable Moments at 2016 MTV Video Music Awards (Photos)
Any show that gives Kanye West four minutes of time to riff on whatever he wants is bound to be crazy. And the 2016 Video Music Awards did have its moments. Click on to see....
The show opened with Rihanna. Here's hoping you really like her, because you would see her perform multiple times throughout the evening, performing medleys of her many hits.
Ariana Grande and Nicki Minaj offered up a duo early in the show. This was a fairly subdued VMAs, although there were plenty of bleeped-out profanities during some numbers.
Alicia Keys came out and noted that it was the 53rd anniversary of Martin Luther King Jr.'s March on Washington in 1963. Then she began delivering a poem that evolved into full-throated song.
The show had no real "host," but comedy team Key and Peele appeared throughout the night as a social-media-obsessed pair of emcees. You had to listen carefully to catch all the banter.
Kanye West delivered four minutes of .... well, what exactly? Hard to say. This was the pop star at his most restrained, giving shout-outs to former girlfriend Amber Rose and his wife, Kim Kardashian. But he did compare himself to Steve Jobs and other geniuses.
This was supposed to be one of the evening's main draws. Britney Spears was appearing at the VMAs for the first time in more than 10 years. Fairly subdued performance by MTV standards, but it gave the Brit-Brit fans what they craved.
Beyonce was a big winner for the night. She took home Moon Man trophies for video of the year, female video and breakthrough long-form video.
Jimmy Fallon enlivened the show by making fun of some guy named Ryan Lochte.
Drake and Rihanna closed the show. Drake delivered a tribute to Rihanna, whom he called one of his idols, and she accepted the Michael Jackson Vanguard Award.