Why Logic, Floyd Mayweather and Conor McGregor Are TV's Social Media MVPs of the Week

A rapper with a heartfelt message, a champion boxer and a UFC fighter had viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, the emotion analytics company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Aug. 23-29 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

The 2017 MTV Video Music Awards was the most emotionally reacted-to broadcast over the last 7 days, garnering 748,017 Emotional Reactions (ERs) during the star-studded show that was simulcast and streamed online.

Also Read: Did Katy Perry Call Out Taylor Swift for Her New Video at VMAs?

The rapper Logic received the most mentions during the night. After performing his hit “1-800-273-8255” on stage with Alessia Cara and Khalid, Logic gave an emotional speech about suicide prevention (the song is named after a suicide hotline number). Viewers applauded the heartfelt and hopeful message about shattering the stigma around depression and suicide.

Logic just gave me chills #VMAs2017

— Hayleyyyyy (@hayleylott1998) August 28, 2017

https://twitter.com/amayajanelle_/status/901992611191410688
https://twitter.com/AllyIs0kay/status/901994175004073985

Wow! Logic is inspiring. #VMAs

— Ashley (@AshleySearcy) August 28, 2017

Also Read: Floyd Mayweather Jr Beats Conor McGregor in Surprisingly Close Fight

In what was billed as “the biggest fight in combat sports history,” champion boxer Floyd Mayweather Jr. faced off against mixed martial artist Conor McGregor on Aug. 26 for a PPV match that received 616,894 ERs and absolutely riveted fans. One of the most interesting aspects of this fight is that the participants come from very different backgrounds and are used to different rules.

Also Read: Conor McGregor Trolls Floyd Mayweather With Giant Knockout Punch Mural

On one hand is Mayweather, an undefeated multiple-time boxing world champion — who had been in retirement up until this match. McGregor is a UFC Lightweight Champion and for many was decidedly the underdog of the night. The fight has been in the works since a contract was signed in May, and viewers eagerly anticipated the evening, taking sides about the desired outcome.

https://twitter.com/gIenIantz/status/901585519834005506
https://twitter.com/BryanMillo/status/901654717150978048

Ready to see Mayweather get it 💪🏻

— Brandon 💰anquedolce (@BrandonG15) August 27, 2017

IT'S TIME. LET'S GO McGREGOR 🔥

— eric  (@eric_m4v) August 27, 2017

Although McGregor started off strong and pulled ahead during the first few rounds, he eventually succumbed to Mayweather and was declared unable to defend himself, due to fatigue, by the referee. And while many people rushed to congratulate Mayweather on the win (making his record 50-0), messages of respect and kudos also poured in for McGregor.

Well done Mayweather 👏 👏

— Chocolat Chaud (@Chance_bayola) August 27, 2017

Hats off to Mayweather #50-0

— Jordan Smith (@jdnsth04) August 27, 2017

MCGREGOR MAKING US PROUD.

— Rachel Kelty (@_a7xangel) August 27, 2017

got to give that man McGregor props

— Kailyn M. (@kailynmarcano_) August 27, 2017

Vegas Party Report in Pictures: What Hollywood Does in Sin City Doesn't Stay in Sin City (Updating Photos)

Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.
Chase Stevens / Kabik Photo Group
As if the sensational concert on August 1 wasn't enough, Nick Jonas was back hours later on August 2 to resume the festivities at Drai's Beachclub.
Erik Kabik / Kabik Photo Group
As if the sensational concert on August 1 wasn't enough, Nick Jonas was back hours later on August 2 to resume the festivities at Drai's Beachclub.
Erik Kabik / Kabik Photo Group
As if the sensational concert on August 1 wasn't enough, Nick Jonas was back hours later on August 2 to resume the festivities at Drai's Beachclub.
Erik Kabik / Kabik Photo Group
As if the sensational concert on August 1 wasn't enough, Nick Jonas was back hours later on August 2 to resume the festivities at Drai's Beachclub.
Erik Kabik / Kabik Photo Group
Soccer champs unite! 6 days after winning the World Cup and 1 day after a NYC ticker tape parade, US Women's player Christen Press and Brazilian/Barcelona star Neymar teamed up at Encore Beach Club on July 11.
EBC Photographer
Press went from an NYC hero's welcome to a Vegas pedestal in 24 hours.
EBC Photographer
50 Cent had a full line of dancers toting his Effen vodka as he performed a belated "birthday" bash at Drai's on Friday night, July 10.
Patrick Gray / Kabik Photo Group
The next night, Meek Mill lit up the club 11 stories above the strip atop the Cromwell.
Patrick Gray / Kabik Photo Group
Mondays after holiday weekends do not mean "back to work" for Fifth Harmony singers. "Selfie Goddess" Ally Brooke rocked the night before her 22nd birthday in Vegas at Marquee Nightclub as Dash Berlin performed.
Al Powers/Powers Imagery
This is Paris Hilton clocking in to Tao Beach, what Tao executive Deb Fass called, "her 110 degree 4th of July office" on the holiday.
Al Powers/Powers Imagery
Chanel gloves are an integral part of a DJ's technical package.
Al Powers/Powers Imagery
Not wearing star-spangled swimwear is un-American. Rumer Willis abided by protocol at Encore Beach Club on the 4th. (Not pictured: the walking boot on her right leg.)

David Becker/Getty Images
Zedd is from Russia and raised in Germany, so spinning "I Want You To Know" and "Break Free" at EBC on the American holiday is no big deal.
David Becker/Getty Images
Later at Andrea's, the posh restaurant nestled in next to Encore Beach Club and Surrender, Rumer channels mom Demi.
David Becker/Getty Images
Ralph Macchio did not have to avoid a "sweep of the leg" but he did "Get Low" with Dillon Francis, sitting in the producer's table as he performed at Surrender on June 27.
Surrender
Let's be honest: Bachelorette "Andy" was never going to pick this guy Cody. "Michelle Money" did though. A year after their "Bachelor in Paradise" hookup, the two hit Ditch Fridays at the Palm Casino Resort. (Fans bought them shots.)
Joe Fury
Jimmy Kimmel's mockery of Justin Bieber holds up, with the Biebs sporting the black hat behind buddy Floyd Mayweather at the Premier Boxing Champions fight between Shawn Porter and Adrien Broner on June 20.
Suzanne Theresa for PBC
This is an unusual place to see Floyd - not in a car, not in the ring, and not throwing money.
Suzanne Theresa for PBC
Warning: This is the same place where this patron, Mike Tyson, bit off Evander Holyfield's ear 18 years ago, almost to the day.
Suzanne Theresa for PBC
The Stanley Cup came to Vegas for the NHL's end of season awards ceremony. It took a ride on the High Roller (giant ferris wheel) at the Linq Promenade with its handler, Phil Pritchard.
High Roller Las Vegas
Later at the NHL Awards, Chris Daughtry performed. He is from the non-hockey hotbed of North Carolina.
Getty Images
William Shatner captained this motorcycle in to Caesars Palace on June 29. No. this is not the Batmobile. Shatner had been riding cross-country on a motorcycle to raise money for a college scholarship foundation.
Caesars Palace/Rivet Motorcycles
Here come the Shatners: William and wife Elizabeth.
Caesars Palace/Rivet Motorcycles
KISS ax man Ace Frehley had a summit with Vegas' preferred percussionists. Frehley met Blue Man Group backstage at the Monte Carlo on June 26.
Kirvin Doak
The famed "Center Bar" at the Hard Rock Hotel, one of the original in-casino party places since its debut in 1995 closed for good on Sunday night, June 28.
Patrick Gray/Kabik Photo Group
Before flipping the switch to "power down" the center bar, the HRH let friends and employees tag the wooden structure.
Patrick Gray/Kabik Photo Group
Nobody told 50 Cent that the Effen vodka he poured from the balcony at Encore Beach Club could have been sold for hundreds of dollars to the masses below.
EBC

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Nick Jonas hosted a massive party at Drai's Beachclub, which featured his brother Joe Jonas.

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Vegas Party Report in Pictures: What Hollywood Does in Sin City Doesn't Stay in Sin City (Updating Photos)

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