Why Rayshun LaMarr, LeBron James and Cyrus Beene Are TV’s Social Media MVPs of the Week

A singer, a Cleveland Cavalier and a “Scandal-ous” character had viewers talking passionately on social media

Check out this week’s most emotionally reacted-to TV personalities and characters.

A singer, a Cleveland Cavalier and a “Scandal-ous” character had viewers talking passionately on social media over the past seven days.

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers April 18-24 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

Even after 14 seasons, NBC’s “The Voice” remains a huge driver of emotion on social media, and the most recent episode featuring the live top 12 eliminations was no exception. It generated a whopping 106,315 Emotional Reactions (ERs) thanks in large part to competitor Rayshun LaMarr. Although LaMarr initially had one of the least popular performances of the evening, he was given the chance to sing against D.R. King for an “Instant Save” (where viewers tweet their votes for who should stay on the show), and he came out on top by a large margin.




Round one of the NBA playoffs is in full swing and Cleveland Cavalier LeBron James has been making waves during his team’s series against the Indiana Pacers. The four games so far have been broadcast on ESPN, Fox Sports and TNT, and have generated over 214,000 ERs. As we’ve mentioned before, James is just one of those players who people either absolutely love or absolutely hate. His recent moves on the court have inspired both awe and disgust, but one thing is certain: he’s a huge driver of emotion on social media.




Viewers joined together to say goodbye to their favorite characters during the series finale of ABC’s hit show “Scandal” (64,905 ERs). Although Olivia Pope (Kerry Washington) was, as always, a steady source of emotional engagement, during the finale it was Cyrus Beene (Jeff Perry) who really ignited fans’ feelings. In particular, they (spoiler alert) couldn’t believe it when Cyrus killed Attorney General David Rosen (Joshua Malina) during a heart-pounding scene that sparked an avalanche of shock followed by pure hatred.