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Why Tom Brady, Niecy Nash and Claire Novak Are TV’s Social Media MVPs of the Week

New England Patriots quarterback, an actress/comedian and a monster-hunter had viewers talking passionately on social media

Check out who were the week’s most emotionally reacted-to TV personalities and characters.

The Patriots quarterback, an actress/comedian and a monster-hunter had viewers talking passionately on social media over the past seven days.

The Wrap has partnered with Canvs, the emotion measurement company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Jan. 17-23 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

The NFL AFC Championship game on CBS between the New England Patriots and Jacksonville Jaguars was the most emotionally reacted-to program during the period measured, with a whopping 638,077 Emotional Reactions (ERs). Predictably, Patriots quarterback and fan-favorite Tom Brady was the most-mentioned player during the game, inspiring conversation early on about his hand injury and then later prompting an avalanche of love with some last-minute touchdown passes that secured a win for New England.

Niecy Nash was the most-discussed celebrity during the 24th Annual Screen Actors Guild Awards (66,444 ERs), which was broadcast on TNT and TBS. The comedian and actress drew laughter from the audience as she, along with Olivia Munn, presented the award for outstanding male actor in a drama series.

As Munn prepared to open the envelope, Nash said that she wanted to say the name if it was Sterling K. Brown (the only African-American nominee). It was him, and she excitedly screamed out his name. In addition to the LOLs around that moment, in general people complimented Nash’s appearance.

The recent episode of “Supernatural” on The CW (36,726 ERs) was both a return from its midseason break and a “backdoor pilot” for a proposed spinoff, “Wayward Sisters.” In a show that’s known for focusing mostly on men fighting monsters, this episode highlighted the female warriors — and one, Claire Novak (portrayed by Kathryn Newton), was the most-mentioned character of the night. Much of the conversation was positive, with people talking about her fighting skills, her look and her overall likeability.

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