Wired was the first in the Condé Nast family to launch an over-the-top (OTT) channel earlier this summer. And now the gadget and tech-focused brand is bolstering its slate to include 40 hours of new programming.
Premiering this fall are two full seasons (64 episodes) of BBC Studios’ fan-favorite tech series “Click,” airing for the first time in North America.
Wired is also releasing two new original series — “[De]constructed” and “WIRED Masterminds.” Both series are produced by Condé Nast Entertainment, a division that services all of Condé Nast’s brands. Viewers can also watch exclusive interviews with Bill Gates, Satya Nadella, Susan Wojcicki, Jack Dorsey, Sundar Pichai, Fei-Fei Li and Kevin Systrom taken from the WIRED25 celebration in San Francisco earlier this year.
This new slate of programming adds to the existing library of Wired’s top-viewed series and videos available for viewing on Wired’s OTT channel, which launched in July on Apple TV, Amazon Fire TV, Android TV and Roku. Since then, Wired has re-aired YouTube hits “Autocomplete Interviews” (330.7 million lifetime views), “Tech Support” (77.1 million lifetime views) and “Almost Impossible” (16.6 million lifetime views), as of August 2018.
“This has been a great year for Wired, in no small part because of the way that Wired video has grown,” said Nicholas Thompson, the brand’s editor in chief. “And it’s grown for the same reasons that our magazine and web readership has grown — because of a focus on quality and storytelling. OTT is a great platform for this kind of video, and it’s going to be an exciting part of our future.”
Condé Nast has plans to launch OTT channels for both Bon Appetite and GQ before the end of 2018.