“I Want My MTV” authors Craig Marks and Rob Tannenbaum are writing an oral history of WWE, which will be published by HarperCollins’ Dey Street Books.
In the tell-all, Marks and Tannenbaum will describe how WWE became one of America’s most successful and enduring businesses, per the sports-entertainment organization’s own description of the project. The two have been granted “unprecedented access” to the company’s chairman & CEO, Vince McMahon.
Additionally, the authors will interview current WWE Superstars as well as legends from the past, writers, producers, managers, business executives and celebrities who’ve made guest appearances, according to the media announcement.
It will be the “most revealing look yet at the innovative and fearless McMahon,” the pro-wrestling promotion promised.
“This will be an unapologetic look at the good, the bad and the ugly, and the journey that made WWE into the global phenomenon it is today,” McMahon said in a statement.
Carrie Thornton, vice president and editorial director of Dey Street, added: “Rob and Craig bring to this book spectacular skills as interviewers, editors and writers. On ‘I Want My MTV,’ they teased out a wide variety of arcs from a vast array of voices and wove them together into a seamless narrative. I can’t wait to watch Rob and Craig craft a book that will inform, entertain, and even shock readers.”
“We are thrilled to be working again with Carrie Thornton and to be writing about one of popular culture’s most colorful, profitable and somehow under-chronicled enterprises,” Marks said.
“After we finished our MTV book, we spent years looking for a subject with the same ambitious business vision and a larger-than-life cast of characters, and WWE certainly provides that,” Tannenbaum said. “We can’t wait to start exploring the company’s history and personalities.