The ad-supported streaming platform has brought on Dan Lloyd (pictured) as its new Head of Engineering. Lloyd most recently led the engineering efforts at Sling TV to develop, launch and support the award-winning platform. In his new position, the industry veteran will oversee new development and optimization of all engineering and technology operations supporting XUMO’s growing streaming library, data management systems as well as platform and native integrations already in place.
The hire comes at a time of explosive growth for XUMO, which recently announced a 325% lift in viewership. The company attributes this growth to its partnerships with TV manufacturers and streaming device makers — like Roku — which make its platform easily accessible through built-in apps and dedicated buttons on select remote controls. More than 94% of the platforms volume is coming through smart TVs, according to Colin Petrie-Norris, CEO at XUMO.
“Bringing a senior executive of Dan’s caliber on board is critical to executing XUMO’s aggressive expansion plans,” stated Petrie-Norris. “The company has achieved explosive growth over the past 12 months and strengthening our technology foothold will reinforce XUMO’s leadership position in free, ad-supported OTT services as well as pave the way for exciting new opportunities. Dan will join our team of exceptional executive leaders who’ve been integral to our success to date, where his proven skills will complement those of existing senior management.”
Prior to joining XUMO, Lloyd was VP of Engineering at Sling TV, where, during a four-year tenure, he oversaw the creation and deployment of the company’s flagship service, and continued to provide ongoing engineering and technology support growing his team to include a staff of over 100.
“Technology is the backbone of streaming media and data-driven companies like XUMO, a leading contender that I believe is at the forefront of the industry,” noted Lloyd. “The opportunity to enhance XUMO’s infrastructure and impressive engineering capabilities is one that I look forward to spearheading so the company not only continues to provide a superior, free streaming service to millions of viewers but will allow XUMO to seamlessly expand its reach through additional platforms and integrations in the future.”
Earlier in his career, Lloyd also held executive positions with Entrata, a leading property management software company, where he was as EVP of Engineering, and Xerox Business Systems, where he worked for 7 years, holding a variety of senior-level roles across global operations and technology. He also served in several key roles with other enterprise software and IT service management companies.
